Montreal Alouettes: A Fresh Boost on the Field

Football holds a special place in Quebec’s sports landscape, bringing fans together through intense games and a unique atmosphere. It is in this spirit that Naya partners with the Montreal Alouettes, naturally becoming part of these moments of shared passion and celebration.

A Direct Connection with Football Fans

Canadian football has a unique ability to bring people together through an exciting and festive experience. Cheering on the Montreal Alouettes at Percival-Molson Stadium is an experience in itself, where the close connection to the game creates memorable moments for fans.

Naya partners with this sports organization to be part of these shared outdoor experiences. Our role is to support the energy of this passionate fan community that gathers in large numbers, from warm summer days to cooler autumn evenings. It is an ideal opportunity to highlight the importance of proper hydration while sharing in the excitement of the games and celebrating our local athletes.

Exclusive Fan Packaging Since 2021

This partnership extends beyond the stadium and into the daily lives of Quebecers. Since 2021, Naya has offered a themed package in stores proudly featuring the Alouettes’ visual identity.

This initiative allows fans to continue showing their support for the team during their own training sessions, family activities, or simply while grocery shopping. By adapting the design of our spring water bottles for this occasion, we created a tangible connection between the energy of the field and consumers’ everyday routines. It is a unique way to showcase local pride and strengthen the connection between the brand and a loyal audience.

Official Water Supporting Athletic Performance

Throughout the four quarters of a game, the physical demands placed on players require consistent and effective recovery. As the team’s official spring water, Naya helps ensure that players have access to quality hydration throughout the season.

This active presence on the sidelines provides strong visibility for our brand, both for fans in the stands and for the thousands of viewers following games on screen. Our logo naturally becomes part of the game-day environment, while our products also accompany coaches and players during official post-game media sessions.

Spotlight on the Vidéotron Family Zone Since 2026

Professional sports are meant to be enjoyed by families, and with this commitment to inclusion, our partnership reached a new level during the 2026 season. Naya is now responsible for hydration within the Vidéotron Family Zone, an interactive space designed to welcome parents and children before and during games.

We provide our natural spring water to help young fans enjoy activities, take on fun challenges, and stay active in a safe environment. This involvement reflects our commitment to encouraging healthy habits from an early age, all within a joyful and welcoming setting.