Montreal Canadiens: A Partnership at the Heart of Local Passion

In Quebec, hockey holds a central place in collective culture, bringing fans together around a shared passion experienced with intensity, night after night. It is in this spirit that Naya partnered with the Montreal Canadiens, a collaboration that goes beyond simple brand visibility to become part of the memorable moments that unite Quebecers.

A Natural Connection with Local Sports

In Quebec, hockey creates a unique excitement, bringing people of all generations together through a shared passion on game nights. For Naya, teaming up with the Montreal Canadiens was a natural choice, driven by the desire to actively participate in these moments of community and celebration.

This partnership goes far beyond a simple advertising presence on a scoreboard. It is about supporting athletes and fans through every intense emotion by providing a source of pure, local freshness. By bringing together the energy of passionate fans and the simplicity of our natural spring water, we create a direct connection between the excitement of our national sport and the importance of staying hydrated every day, whether on the ice or in the stands.

A Partnership Launched in 2025

This collaboration began in 2025, bringing new momentum to our presence across the province. Although it is a recent partnership, it has naturally resonated with the public through a shared sense of belonging and connection.

For Naya, joining forces with this renowned sports organization strengthens our local roots while introducing our spring water to an even broader audience, particularly as the brand continues to expand its reach. This long-term commitment focuses on proximity and places healthy hydration at the heart of everyday habits for families here, season after season.

A Visible Presence at the Bell Centre

This partnership comes to life through a tangible presence where the action happens: inside the arena.

Our brand also accompanies the team behind the scenes, appearing during official post-game press conferences broadcast to journalists and analysts. The collaboration becomes even more meaningful for fans, as Naya’s full product line is available at concessions throughout the Bell Centre, allowing spectators to easily stay refreshed while cheering on their favorite players.

Visibility on Screens and Across Broadcast Platforms

To share this connection with fans at home, our initiatives extend across multiple communication platforms throughout the hockey season.

This on-screen presence in 2026 is supported by targeted digital campaigns, reaching fan communities where they follow updates, engage, and share their reactions in real time. Radio messages also complement this approach, connecting with listeners during their daily commutes or at work, ensuring that Naya’s freshness remains within reach wherever they are.